Google Pixel
Google partnered with first-time Latin Grammy Nominee singer Sech to promote the new features of the Pixel phone.

To make the Pixel 4 famous, we celebrated its first-to-market feature, Motion Sense, which enables users to change or restart a song by making a swiping motion above the phone. With the Pixel 4, we knew we had something truly special in our hands.

Our analysis found that a segment of Latin X consumers were a mobile-first audience, with 43% “planning a smartphone switch or upgrade in the next year” and 42% believing camera quality as a top priority consideration (iAB).

This phone’s features alone could make headlines, but the right cultural touchpoints could make our Latin X audience consider choosing Pixel by showcasing that the phone’s technology could change the way they interacted with music that they loved.